SEO PORTFOLIO AND CASE STUDIES
SEO results across different industries
I show real projects for local companies, online stores and B2B businesses. Each case was built around regular content, long-tail keywords, website structure development and link building - without promises of magical growth after one change.
SEO case studies
Every project has a different offer, customers, seasonality and starting point. That is why I do not present one universal formula. For each project, I describe the context, the elements developed and charts that show the project from several perspectives.
SEO CASE STUDY - LOCAL BUSINESS
SEO for an HVAC company
Starting point
In the HVAC industry, SEO has to combine local visibility with specific customer questions. People search for prices, servicing, installation, faults, availability and comparisons, so a single service page is usually not enough.
What I developed
In this project, I developed content for specific services and cities, the blog, internal linking and the website structure. This meant visibility did not depend only on a few broad keywords, but also covered more specific searches.
What the data shows
The charts show the project over both longer and shorter periods, session traffic and the pages attracting visits. I do not reduce the evaluation of a project to one chart or one keyword.
SEO CASE STUDY - E-COMMERCE
SEO for a honey and bee products store
Starting point
For the honey store, SEO combined product categories with helpful guide content. Customers do not always search directly for a product name - they often look for differences between types of honey, gift ideas or information about which honey to choose.
What I developed
I developed categories, products, blog articles and links between the content and the store. Users could move from a guide to a specific category or product, while the store gained more entry points from Google.
What the data shows
The data shows the project across different periods and the distribution of visits to landing pages. In e-commerce, the goal is not only to increase traffic, but also to direct it to the right parts of the store.
SEO CASE STUDY - B2B E-COMMERCE
SEO for a B2B store selling banknote counters, sorters and detectors
Starting point
In B2B, SEO works when the website answers very specific needs: the device, problem, application, specifications and an easy way to make contact. Users often know what they need, but the offer has to be clearly organised.
What I developed
The work covered categories, products, guide content, store architecture and internal linking. The goal was to help Google understand the offer better and help users reach the right device or enquiry form faster.
What the data shows
The charts show visibility and sessions over longer and shorter periods. With a niche B2B offer, developing many precise entry points matters more than relying on one broad keyword.
SEO CASE STUDY - LOCAL SERVICES
SEO for the events industry
Starting point
For event services, local searches and specific situations matter: event support, DJs, sound systems, lighting, equipment rental or organising an event in a particular city.
What I developed
The SEO work focused on organising services, matching content to real customer questions and building visibility for searches that could lead to an enquiry. The goal was not simply more visits, but traffic closer to a buying decision.
What the data shows
The chart shows the project developing over a longer period. For local services, I monitor not only the overall trend but also whether visibility covers specific services and service areas.
SEO CASE STUDY - E-COMMERCE
SEO for a jewellery e-commerce store
Starting point
In the jewellery industry, customers search not only for products but also for advice: how to choose a size, care for jewellery, compare materials and decide which type of product fits their needs.
What I developed
The work combined categories, guide content and internal linking. This structure helped users move from a question to a product and helped the website build visibility beyond basic transactional keywords.
What the data shows
The chart shows ranking changes and the overall direction of visibility growth. For jewellery, it is important to connect purchase-focused searches with guides that help customers choose the right product.
SEO CASE STUDY - FASHION STORE
SEO for an online women's fashion boutique
Starting point
SEO for a fashion store requires regular work because the offer, collections and seasonality constantly change. Categories, descriptions, new arrivals, promotions, bestsellers and product-specific keywords all matter.
What I developed
I developed visibility for different variants of searches related to women’s clothing and improved the store structure so users could quickly view the offer and move towards purchase. In this type of project, content and structure have to keep up with changes in the product range.
What the data shows
The chart shows ranking changes and the overall direction of visibility growth. For a seasonal store, it is important to compare not only individual weeks but also the broader trend and the effects of developing categories and content.