GOOGLE ADS SEARCH AND LOCAL CAMPAIGNS
Google Ads management for businesses
I manage Google Ads Search campaigns tailored to specific services, locations and realistic budgets. I focus on traffic quality, enquiries and conversions – not just the number of clicks.
What does Google Ads management include?
A campaign should not start with random ads. First we define the goal, review the website and choose the services worth promoting. Only then do I configure the campaign, tracking and ongoing optimisation.
Goal and landing page
I review the offer, forms, mobile version and whether the page helps users make a decision after clicking the ad.
Account and campaign structure
I configure a new account or organise existing campaigns, ad groups, locations and the most important settings.
Keywords and exclusions
I choose keywords connected with the offer and regularly exclude search terms that generate irrelevant traffic.
Google Search ads
I prepare ad copy matched to services, locations and the intent of people searching for a specific offer.
Tracking important actions
I configure basic tracking for forms, contact clicks, calls or other actions important to the campaign.
Optimisation and reporting
I review costs, search terms, conversions and budget use. The report shows what was done and what I am improving next.
CLEAR PRICING MODEL
Google Ads management – pricing and cooperation options
You pay the advertising budget directly to Google. Choose straightforward Search management, combine Google Ads with active SEO, or request a custom scope for a larger project.
Google Ads Start
For businesses that want to launch or organise a Search campaign for a specific service.
- Account setup or cleanup
- Search campaign for specific services
- Keyword and negative keyword selection
- Ad copy preparation
- Basic conversion tracking
- Regular campaign optimisation
- Monthly activity summary
€100gross / month+ 20% of advertising budget
ASK ABOUT THIS PACKAGE
Google Ads + SEO
For businesses already using one of my ongoing SEO packages.
- Google Search campaign management
- Keywords and exclusions matched to the offer
- Basic conversion tracking
- Regular cost optimisation
- Advertising data supporting SEO work
- One direction for the website, content and ads
- No base €100 management fee
20%of advertising budgetwith an active SEO package
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Google Ads Growth
For larger projects, multiple services, many locations, online stores and more advanced tracking.
- Expanded structure across several campaigns
- Multiple services, locations or product groups
- Advanced keyword and exclusion structure
- Extended conversion tracking
- Shopping campaigns or additional formats
- More frequent analysis and budget optimisation
- Scope matched to the project scale
Customquoteafter reviewing the account and scope
REQUEST A QUOTEThe minimum sensible advertising budget depends on the industry, location and click cost. Before starting, I check whether the planned budget gives enough room to collect useful data and optimise the campaign.
What do I monitor while managing the campaign?
The number of clicks alone does not tell you whether a campaign makes sense. I check what users actually search for, how much valuable actions cost and whether the advertising traffic matches your offer.
Search terms
I review the actual queries entered by users and add necessary negative keywords.
Forms and calls
I check whether ads generate actions that matter to the business, not just website visits.
Cost per click
I monitor bids and check whether the campaign is overpaying for poorly matched keywords.
Cost per enquiry
I compare costs with the number of valuable actions and the real potential to gain a customer.
Traffic quality
I check whether ad visitors reach the right page and find the information they need.
Budget use
I move budget towards stronger elements and reduce areas generating weak results.
DATA-DRIVEN WORK AND REAL RESULTS
See Google Ads campaign results
I manage campaigns for service companies, local businesses and online stores. Depending on the project, the goal may be forms, calls, sales, traffic to a specific service or testing interest in an offer.
I do not show clicks without context. I analyse costs, search terms, conversions and whether the campaign reaches people genuinely interested in the offer.
SHORTER AND LONGER TERM
Google Ads and SEO can work together
Google Ads can generate traffic quickly and show which services, locations and queries attract interest. SEO develops website visibility over the longer term.
Campaign data can support content planning, service page development and keyword selection. A well-prepared website also helps make better use of paid traffic.
You do not have to run both channels at the same time. We choose the scope according to the stage of your business, budget and how quickly you need the first data.